Volcafe appoints Regional General Manager for North America

Green coffee merchant strengthens its presence across the region

Volcafe has announced the appointment of Jason Cortellini as Regional General Manager for North America, effective 3 June 2025. An experienced leader in the coffee industry, Jason will play a key role in strengthening Volcafe’s presence and operations in North America.

His in-depth knowledge of the North American market, combined with broad expertise across the global coffee industry – including building high-performing teams and championing excellence at both origin and in-market – will be a valuable asset as Volcafe continues to enhance its services and deepen its partnerships throughout the region.

Tim Scharrer, Volcafe’s Chief Operating Officer and Regional Director Europe and North America, commented: 'Jason brings a wealth of industry knowledge and a deep understanding of the North American market. His extensive strategic background and coffee sector experience will be invaluable to Volcafe. I am confident that he will be instrumental in leading the team, navigating an exciting new development phase for Volcafe, and advancing our mission to become the world’s best coffee partner. I am thrilled to have Jason on my team.'

Jason joins Volcafe with more than 25 years of strategic and operational experience spanning green coffee procurement and trading, brand-side leadership, and innovation across global markets. He began his career at Sara Lee before moving to Tata Consumer Products, where he most recently served as Vice President, US & Global Head, Coffee Center of Excellence – an initiative he successfully established and led.

Commenting on his appointment, Jason said: ‘I am thrilled to be joining Volcafe, bringing my global experience into this role and engaging more directly with the trading side of the business. I look forward to collaborating with the North America team and using my expertise to support sustainable growth, while continuing to deliver on Volcafe’s promise of making business better, together.’

About Volcafe

Established in 1851, Volcafe is one of the world’s largest coffee merchants, specialising in worldwide green coffee procurement, processing in origin countries and distribution to roaster partners. Volcafe provides access to all the major coffee producing origins and supplies beans for over 66 billion cups a year. For more on Volcafe, visit www.volcafe.com